Eco-labelling in practice: CLEANN's journey towards the Nordic Swan Ecolabel

Why is environmental labeling and the Nordic Swan Ecolabel important for businesses?

Environmental labeling is not just an important indicator of sustainability but can also be a factor in customers’ purchasing decisions. It makes it easier for decision-makers to decode that the product meets a range of ethical and environmental requirements. The process of obtaining certification can be complex and may require adjustments in operations and material selection. The process assumes that companies allocate time and resources to ensure compliance with the requirements.

CLEANN's journey towards the Nordic Swan Ecolabel

When CLEANN contacted us with the aim of becoming certified with the Nordic Swan Ecolabel, we faced an exciting challenge. We had previously helped furniture manufacturers to become environmentally labeled, but the cleaning service was a new industry for us.

From the beginning, we have been transparent that we did not have experience in this industry, as honesty, in our view, is the foundation for successful collaboration. The requirements to achieve certification as the Nordic Swan Ecolabel can vary greatly depending on the industry, but there are parallels to how the process takes place. The basic structure is the same, and our core competencies lie in the fact that we have solid experience in decoding requirements, collecting data, and documenting processes and product characteristics so that they meet the applicable requirements.

The result: CLEANN is now Nordic Swan Ecolabeled

The collaboration has been rewarding for both parties, and today CLEANN can call itself Nordic Swan Ecolabeled. CLEANN is focused on taking the best possible care of our planet as well as social responsibility. The certification supports their ambition to deliver cleaning solutions that meet high environmental standards and contribute to a more sustainable business sector.

What does the Nordic Swan Ecolabel mean for customers and partners?

Achieving the Nordic Swan Ecolabel is not only a seal of quality but also a signal to customers and partners that the company takes responsibility for both the environment and people. It strengthens trust and positions CLEANN as a player that prioritizes green transition and ethical business practices.

As an external advisor, we support the process from A-Z, so the company can focus on its core business while we ensure that all requirements are met.